Le top 100 des marques 2013

GregNews

L’agence Interbrand vient de publier pour sa 14ème année, le classement des 100 marques les plus influentes et valorisées au monde, c’est désormais Apple qui est premier alors que l’année dernière Apple était second.

Coca Cola lui tombe en 3ème position et Google remonte en seconde place :

 

2013 Rank 2012 Rank Brand Brand Name Region/Country Sector Brand Value ($m) Change in Brand Value
1
 2 Apple United States Technology 98,316 28%
2
 4 Google United States Technology 93,291 34%
3
 1 Coca-Cola United States Beverages 79,213 2%
4
 3 IBM United States Business Services 78,808 4%
5
 5 Microsoft United States Technology 59,546 3%
6
 6 GE United States Diversified 46,947 7%
7
 7 McDonald’s United States Restaurants 41,992 5%
8
 9 Samsung South Korea Technology 39,610 20%
9
 8 Intel United States Technology 37,257 -5%
10
 10 Toyota Japan Automotive 35,346 17%
11
 11 Mercedes-Benz Germany Automotive 31,904 6%
12
 12 BMW Germany Automotive 31,839 10%
13
 14 Cisco United States Technology 29,053 7%
14
 13 Disney United States Media 28,147 3%
15
 15 HP United States Technology 25,843 -1%
16
 16 Gillette United States FMCG 25,105 1%
17
 17 Louis Vuitton France Luxury 24,893 6%
18
 18 Oracle United States Technology 24,088 9%
19
 20 Amazon United States Retail 23,620 27%
20
 21 Honda Japan Automotive 18,490 7%
21
 23 H&M Sweden Apparel 18,168 10%
22
 22 Pepsi United States Beverages 17,892 8%
23
 24 American Express United States Financial Services 17,646 12%
24
 26 Nike United States Sporting Goods 17,085 13%
25
 25 SAP Germany Technology 16,676 7%
26
 28 IKEA Sweden Home Furnishings 13,818 8%
27
 27 UPS United States Transportation 13,763 5%
28
 36 eBay United States Retail 13,162 20%
29
 34 Pampers United States FMCG 13,035 15%
30
 29 Kellogg’s United States FMCG 12,987 8%
31
 31 Budweiser United States Alcohol 12,614 6%
32
 33 HSBC United Kingdom Financial Services 12,183 7%
33
 32 J.P. Morgan United States Financial Services 11,456 0%
34
 39 Volkswagen Germany Automotive 11,120 20%
35
 30 Canon Japan Electronics 10,989 -9%
36
 37 Zara Spain Apparel 10,821 14%
37
 35 Nescafé Switzerland Beverages 10,651 -4%
38
 38 Gucci Italy Luxury 10,151 7%
39
 42 L’Oréal France FMCG 9,874 12%
40
 41 Philips Netherlands Electronics 9,813 8%
41
 43 Accenture United States Business Services 9,471 8%
42
 45 Ford United States Automotive 9,181 15%
43
 53 Hyundai South Korea Automotive 9,004 20%
44
 48 Goldman Sachs United States Financial Services 8,536 12%
45
 51 Siemens Germany Diversified 8,503 13%
46
 40 Sony Japan Electronics 8,408 -8%
47
 44 Thomson Reuters Canada Media 8,103 -4%
48
 50 Citi United States Financial Services 7,973 5%
49
 52 Danone France FMCG 7,968 6%
50
 47 Colgate United States FMCG 7,833 2%
51
 55 Audi Germany Automotive 7,767 8%
52
 69 Facebook United States Technology 7,732 43%
53
 46 Heinz United States FMCG 7,648 -1%
54
 63 Hermès France Luxury 7,616 23%
55
 60 adidas Germany Sporting Goods 7,535 12%
56
 57 Nestlé Switzerland FMCG 7,527 9%
57
 19 Nokia Finland Electronics 7,444 -65%
58
 61 Caterpillar United States Diversified 7,125 13%
59
 58 AXA France Financial Services 7,096 5%
60
 68 Cartier France Luxury 6,897 26%
61
 49 Dell United States Technology 6,845 -10%
62
 59 Xerox United States Business Services 6,779 1%
63
 62 Allianz Germany Financial Services 6,710 8%
64
 72 Porsche Germany Automotive 6,471 26%
65
 73 Nissan Japan Automotive 6,203 25%
66
 64 KFC United States Restaurants 6,192 3%
67
 56 Nintendo Japan Electronics 6,086 -14%
68
 65 Panasonic Japan Electronics 5,821 1%
69
 66 Sprite United States Beverages 5,811 2%
70
 NEW Discovery United States Media 5,756 0%
71
 54 Morgan Stanley United States Financial Services 5,724 -21%
72
 84 Prada Italy Luxury 5,570 30%
73
 75 Shell Netherlands Energy 5,535 16%
74
 74 Visa United States Financial Services 5,465 11%
75
 70 Tiffany & Co. United States Luxury 5,440 5%
76
 77 3M United States Diversified 5,413 16%
77
 82 Burberry United Kingdom Luxury 5,189 20%
78
 67 MTV United States Media 4,980 -12%
79
 78 Adobe United States Technology 4,899 8%
80
 85 John Deere United States Diversified 4,865 15%
81
 79 Johnson & Johnson United States FMCG 4,777 9%
82
 83 Johnnie Walker United Kingdom Alcohol 4,745 10%
83
 87 Kia South Korea Automotive 4,708 15%
84
 76 Santander Spain Financial Services 4,660 -2%
85
 NEW Duracell United States FMCG 4,645 0%
86
 81 Jack Daniel’s United States Alcohol 4,642 7%
87
 71 Avon United States FMCG 4,610 -11%
88
 91 Ralph Lauren United States Apparel 4,584 14%
89
 NEW Chevrolet United States Automotive 4,578 0%
90
 80 Kleenex United States FMCG 4,428 2%
91
 88 Starbucks United States Restaurants 4,399 8%
92
 92 Heineken Netherlands Alcohol 4,331 10%
93
 89 Corona Mexico Alcohol 4,276 5%
94
 86 Pizza Hut United States Restaurants 4,269 2%
95
 90 Smirnoff United Kingdom Alcohol 4,262 5%
96
 96 Harley-Davidson United States Automotive 4,230 10%
97
 94 MasterCard United States Financial Services 4,206 8%
98
 99 Ferrari Italy Automotive 4,013 6%
99
 98 Moët & Chandon France Alcohol 3,943 3%
100
 100 Gap United States Apparel 3,920 5%
2013 Rank 2012 Rank Brand Brand Name Region/Country Sector Brand Value ($m) Change in Brand Value
1
 2 Apple United States Technology 98,316 28%
2
 4 Google United States Technology 93,291 34%
3
 1 Coca-Cola United States Beverages 79,213 2%
4
 3 IBM United States Business Services 78,808 4%
5
 5 Microsoft United States Technology 59,546 3%
6
 6 GE United States Diversified 46,947 7%
7
 7 McDonald’s United States Restaurants 41,992 5%
8
 9 Samsung South Korea Technology 39,610 20%
9
 8 Intel United States Technology 37,257 -5%
10
 10 Toyota Japan Automotive 35,346 17%
11
 11 Mercedes-Benz Germany Automotive 31,904 6%
12
 12 BMW Germany Automotive 31,839 10%
13
 14 Cisco United States Technology 29,053 7%
14
 13 Disney United States Media 28,147 3%
15
 15 HP United States Technology 25,843 -1%
16
 16 Gillette United States FMCG 25,105 1%
17
 17 Louis Vuitton France Luxury 24,893 6%
18
 18 Oracle United States Technology 24,088 9%
19
 20 Amazon United States Retail 23,620 27%
20
 21 Honda Japan Automotive 18,490 7%
21
 23 H&M Sweden Apparel 18,168 10%
22
 22 Pepsi United States Beverages 17,892 8%
23
 24 American Express United States Financial Services 17,646 12%
24
 26 Nike United States Sporting Goods 17,085 13%
25
 25 SAP Germany Technology 16,676 7%
26
 28 IKEA Sweden Home Furnishings 13,818 8%
27
 27 UPS United States Transportation 13,763 5%
28
 36 eBay United States Retail 13,162 20%
29
 34 Pampers United States FMCG 13,035 15%
30
 29 Kellogg’s United States FMCG 12,987 8%
31
 31 Budweiser United States Alcohol 12,614 6%
32
 33 HSBC United Kingdom Financial Services 12,183 7%
33
 32 J.P. Morgan United States Financial Services 11,456 0%
34
 39 Volkswagen Germany Automotive 11,120 20%
35
 30 Canon Japan Electronics 10,989 -9%
36
 37 Zara Spain Apparel 10,821 14%
37
 35 Nescafé Switzerland Beverages 10,651 -4%
38
 38 Gucci Italy Luxury 10,151 7%
39
 42 L’Oréal France FMCG 9,874 12%
40
 41 Philips Netherlands Electronics 9,813 8%
41
 43 Accenture United States Business Services 9,471 8%
42
 45 Ford United States Automotive 9,181 15%
43
 53 Hyundai South Korea Automotive 9,004 20%
44
 48 Goldman Sachs United States Financial Services 8,536 12%
45
 51 Siemens Germany Diversified 8,503 13%
46
 40 Sony Japan Electronics 8,408 -8%
47
 44 Thomson Reuters Canada Media 8,103 -4%
48
 50 Citi United States Financial Services 7,973 5%
49
 52 Danone France FMCG 7,968 6%
50
 47 Colgate United States FMCG 7,833 2%
51
 55 Audi Germany Automotive 7,767 8%
52
 69 Facebook United States Technology 7,732 43%
53
 46 Heinz United States FMCG 7,648 -1%
54
 63 Hermès France Luxury 7,616 23%
55
 60 adidas Germany Sporting Goods 7,535 12%
56
 57 Nestlé Switzerland FMCG 7,527 9%
57
 19 Nokia Finland Electronics 7,444 -65%
58
 61 Caterpillar United States Diversified 7,125 13%
59
 58 AXA France Financial Services 7,096 5%
60
 68 Cartier France Luxury 6,897 26%
61
 49 Dell United States Technology 6,845 -10%
62
 59 Xerox United States Business Services 6,779 1%
63
 62 Allianz Germany Financial Services 6,710 8%
64
 72 Porsche Germany Automotive 6,471 26%
65
 73 Nissan Japan Automotive 6,203 25%
66
 64 KFC United States Restaurants 6,192 3%
67
 56 Nintendo Japan Electronics 6,086 -14%
68
 65 Panasonic Japan Electronics 5,821 1%
69
 66 Sprite United States Beverages 5,811 2%
70
 NEW Discovery United States Media 5,756 0%
71
 54 Morgan Stanley United States Financial Services 5,724 -21%
72
 84 Prada Italy Luxury 5,570 30%
73
 75 Shell Netherlands Energy 5,535 16%
74
 74 Visa United States Financial Services 5,465 11%
75
 70 Tiffany & Co. United States Luxury 5,440 5%
76
 77 3M United States Diversified 5,413 16%
77
 82 Burberry United Kingdom Luxury 5,189 20%
78
 67 MTV United States Media 4,980 -12%
79
 78 Adobe United States Technology 4,899 8%
80
 85 John Deere United States Diversified 4,865 15%
81
 79 Johnson & Johnson United States FMCG 4,777 9%
82
 83 Johnnie Walker United Kingdom Alcohol 4,745 10%
83
 87 Kia South Korea Automotive 4,708 15%
84
 76 Santander Spain Financial Services 4,660 -2%
85
 NEW Duracell United States FMCG 4,645 0%
86
 81 Jack Daniel’s United States Alcohol 4,642 7%
87
 71 Avon United States FMCG 4,610 -11%
88
 91 Ralph Lauren United States Apparel 4,584 14%
89
 NEW Chevrolet United States Automotive 4,578 0%
90
 80 Kleenex United States FMCG 4,428 2%
91
 88 Starbucks United States Restaurants 4,399 8%
92
 92 Heineken Netherlands Alcohol 4,331 10%
93
 89 Corona Mexico Alcohol 4,276 5%
94
 86 Pizza Hut United States Restaurants 4,269 2%
95
 90 Smirnoff United Kingdom Alcohol 4,262 5%
96
 96 Harley-Davidson United States Automotive 4,230 10%
97
 94 MasterCard United States Financial Services 4,206 8%
98
 99 Ferrari Italy Automotive 4,013 6%
99
 98 Moët & Chandon France Alcohol 3,943 3%
100
 100 Gap United States Apparel 3,920 5%

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